Because we have eaten fruit our whole life, and more importantly have grown up in a city where commercially grown fruit predominated the selections available, we settle back in the illusion we know everything there is to know about fruit. Yes this could be said about food in general but something like fruit, that may have a short growingseasons and an even shorter time to market, the time it takes the fruit to ripen to it’s fullest flavor, there has to be many surprise revelations and absolutuly joyous experiences awaiting the travellers when they go to local markets.